Field based focus groups

Let us introduce you to a new concept in the industry – field based focus groups. Once your design is nearing completion, you may wish to conduct extensive field testing. Part and parcel of this is bringing together members of your team to discuss and analyse the product before bringing it to market. Often this will include marketing experts, sponsored atheletes, designers and product line managers. Using our facility at the heart of the Dolomites we will provide you with a warm, comfortable working space in which to innovate and develop your product. Two heads are better than one and a relaxed environment where you can sit down straight after using a prototype or discovering a need is the best way to bring about a creative and productive environment! With fantastic mountains on your doorstep and room for eight in comfort it is the perfect base for your next brand meeting. For more information about location and venue, please visit our sister venture, Casa Alfredino.


Field testing equipment Sottoguda ice rock climbing outdoors

Climbing Casacata del Sole, WI3+/4 in the world famous Serrai di Sottoguda just minutes from the house during part of a product test.